![]() ![]() Experiment by trying something out short term, get feedback, and iterate.Product features change often so the process has to be efficient and move quickly. ![]() Create a templated format and style that can easily be repeated.Match the experience (look and feel) of the new content to their existing products so customers understand that it’s part of the whole training experience.Create a separate YouTube channel or playlist for the content so they may be easily embedded into their Training Hub – called the Jamf Learning Hub (Jamf created a new section for “Shorts.”).Where are they accessing content? What barriers exist? How do you create the best possible experience? (Jamf leaned into engaging, short-in-time content, based on a variety of amazing examples from other Skilljar customers.) Consider the learner experience as a whole.With a current team of 23, they put out their first piece of short-form content in 2022.īefore they landed on the solution of short-form video content, they had to consider their initial goals for new online content, which included: At that time, their Customer Education department became its own function. Randon Ruggles Customer Education as part of the whole product experienceĪs Jamf’s solution evolved from on-premise to SaaS, their education program evolved from high-stakes certification courses and exams in 2006 to online training and onboarding courses built out in a catalog in 2018. If a customer knows how to use a product, they’re more likely to come back and continue to use that product more. In this webinar, Randon shared insights into the development and impact of Jamf’s training program, including how they use short-form content to drive retention and engagement through a “whole product experience” approach.Īt Jamf, we believe that customers don’t succeed if they don’t learn. Jamf helps businesses, schools, and hospitals manage their Apple devices, connect users, and protect data. In our recent webinar, Skilljar’s Director of Customer Marketing, Jen Raphael, hosted a conversation with Randon Ruggles, Director of Customer Education, to learn how Jamf uses short-form video content to amplify their go-to-market strategy. ![]()
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